Discover Engaging Reads: Explore Our Blog Listing for Insightful Articles on news-media

Forrester calls FirstHive “An Emerging New Tech B2B Data Management Solution”

The Forrester’s report titled “New Tech: B2B Marketing Data Management Solutions” released for Q1 2019, Forrester reviews emerging vendors in B2B marketing data management sector. Forrester has identified FirstHive as one of the promising early stage, emerging New Tech Data Management Solution for B2B marketers. FirstHive is categorized as one of the few Standalone Customer Data Platforms (CDP) that comes with strong capabilities to create unified account and customer profiles. The Standalone CDPs provide the basic data hygiene and appending services and also ingest the customer’s first-party data from numerous internal silos to create a separate, persistent store of unified account and customer profiles that serve as the single source of truth for the customers’ martech applications. FirstHive is a first-generation CDP with predictive marketing and advanced functionality for data integration, segmentation, and analytics. Data Management Solutions are under the radar of B2B marketers because they constantly look for high-quality customer data. According to the report, 84% of B2B marketers said that the accuracy of marketing data was one of their top five weaknesses. The report also confirms FirstHive’s domain expertise among sectors such as Banking/Financialservices/insurance; CPG/manufacturing; and retail. Data management maturity and data source consolidation capabilities are among the top few criteria before you choose to use a CDP for your data management needs. You can access this exclusive report for B2B marketers, titled: New Tech: B2B Marketing Data Management Solutions, Q1 2019 About FirstHive Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. Firsthive is world’s first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver a disproportionate jump in Marketing ROI. FirstHive is privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises experience upto 6X jump in their Marketing ROI metrics. FirstHive has over 30 customer deployments today including some of the leading BFSI, FMCG & Manufacturing enterprises.

FirstHive, now the Best Customer Data Platform & Influencer Marketing Platform

We did it again! FirstHive has been recognized by the jury of the MarTech Series at the MarTech Leadership Summit 2019 and awarded in two categories — ‘Best Customer Data Platform’ (CDP) and ‘Best Influencer Marketing Platform’. This year, the summit’s central theme is focussed on AI, Bots & Humans: The Future of Customer Journey is Here. And, we are privileged to be honored in this context and camaraderie. The Core Jury members have evaluated our platform and involvement in the success story of our customers over a 5-point parameter. The research process supporting the evaluation also involved industry professionals to keep the process transparent, avoid ambiguity and built 100% credibility to the awards function and the awardees. Over multiple entries that the jury received across Asia, we have been announced as winners in the above-mentioned categories. About FirstHive FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. FirstHive is world’s first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver a disproportionate jump in Marketing ROI. FirstHive is privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises experience up to 6X jump in their Marketing ROI metrics. FirstHive has over 30 customer deployments today including some of the leading BFSI, FMCG & Manufacturing enterprises. About MarTech Series MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program. Not every organization is ready for marketing, technology, and management to converge. Our mission is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united Martech tribe. http://www.martech-conference.com/ The MarTech Leadership Awards The MarTech Series Summit would also host the ‘MarTech Leadership Awards’ which have been created to honor the most outstanding achievements of Marketing Technology professionals in this field. In addition to this, these Awards also provide an excellent networking forum for all attendees to meet top MarTech Leaders across Asia.

FirstHive included in 2019 Customer Data Platform report by Independent Research Firm

Sunnyvale, California: 19th June 2019. FirstHive today announces that Forrester Research, leading global research and advisory firm, has ranked FirstHive as a Contender in its report “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019.” The New Wave report found that FirstHive “offers robust campaign recommendations and analytics. The solution leverages machine learning to make recommendations for the ideal channel, timing, and offering, based on its assessment of transaction propensity. It also offers a wide range of out-of-the-box data and performance analytics and configurable dashboard widgets.” According to the report, “customers praise FirstHive’s ability to create unified profiles and make recommendations that result in improved marketing and sales performance and the company’s consultative approach to implementation.”. To quote a reference customer from the report, “We now have a unified view of our customers and know what they are consuming.” Another customer stated, “ We create dynamic segments, attach them to journeys, and target them with campaigns.” What the customers are speaking about is the ability of FirstHive to build a single view of a customer by integrating multiple data sources which can then be used to trigger fresh campaigns leveraging the recommendations provided by the platform’s AI/ML engine. “Providing unique capabilities to marketers such as auto-segmentation, insights recommendations augmented by machine learning and AI to enhance the overall customer experience is our focus,” said Aditya Bhamidipaty, Founder/CEO at FirstHive. “We are proud to be included in the Forrester New Wave report – which, we feel, is a validation of our vision, customer and technology focus,” he added. With FirstHive, enterprises have experienced up to 6X jump in their Marketing ROI metrics. FirstHive has over 30 customer deployments across Indo-Pacific region today including some of the leading BFSI, FMCG & Manufacturing enterprises. FirstHive has operations in the USA and the Asia Pacific regions. For further inquiries, reach out to us at marketing@firsthive.com. All trademarks and brand names mentioned are the property of the respective owners. About FirstHive: FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. It is the world’s first CDP to use Machine Learning to build unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy-by-design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.

Recognized as “High Performing Customer Data Platform” by G2, twice in a row.

Consistent High Performance is very tough, but FirstHive did it again. Customers of FirstHive have rewarded the platform as a high performer, twice. Ease of use, product adoption and onboarding, ticket resolution, and 20 other customer experience parameters are evaluated by customers before voting for us. We are delighted that FirstHive’s Customer Data Platform has been elected as a High Performer in the Customer Data Platform category. Twice in a row! As we have been growing, in the last two quarters of summer and fall, our customers have rated us as a High Performer. The latest ratings by our customers are as represented below: FirstHive’s Customer Data Platform has been evaluated for its campaign automation, analytics, and customer identity creation abilities. Some of the reviewers are also users of the CDP extensions such as loyalty management, B2B2C marketing module, and connector module. The platform supports in-built tag management, personalization, customer engagement, single customer view, and data ingestion. It also allows data teams to integrate their data lakes into the system. It provides APIs and connectors to integrate your existing martech stack into the Customer Data Platform. We provide sector specific onboarding support and bespoke campaign design support for marketers to jumpstart quickly from the platform. The platform can integrate seamlessly with your CRM, e-commerce portal, banking app, Whatsapp chat, and over 700 other tools in the marketing technology universe.

Launching a new look and feel with an altered FirstHive Design System

We launched FirstHive back in 2016 with a view to revolutionize the way marketers look at marketing and explore the limits of first-party data management. Since then, we have been delivering it and now even more. Our user interface (UI) has been evolving with a view to improve the usability of the platform. We are now in the process of rolling out a transformed user interface for a customer-focused impact, as a precursor to major updates planned in the product over the next few quarters. We have built this on the foundations of a brand new Design System formulated to deliver a better customer experience What is a Design System? A Design system is basically a way to ensure consistency and organize all the visual content assets. Simply put, it is a way of organizing the new brand identity of any product, in a seamless, repeatable manner. Why are we doing this? Looking at our platform data and after speaking to many users of FirstHive, we realized that there was work to be done in a couple of key areas – viz. improving the platform UX (User experience) and aiding accessibility, in line with global best practices. This redesign is a step in that direction, with major releases being worked on over the next few quarters. So, what is changing? The post-login look and feel, including but not limited to, the interface colors, elements, fonts, et al. What does it mean for me as a user? You will experience an all-new interface on your login to your FirstHive account in terms of UI elements, colors, and prevalent design themes. This is in line with upcoming design trends, with a key focus on platform usability and accessibility, in line with Web Content Accessibility Guidelines 2.0 (WCAG 2.0) standards. In due course, we plan to enhance some workflows and add new features, but that is a topic for another blog post. When will I see the new system? We are in the process of rolling out the updates in the new styles and front end architecture over the next few weeks. We are also planning a roadshow and webinar over the next few weeks to walk our customers through the same, with detailed sessions over the next couple of months. Do keep an eye out for these and don’t forget to let us know what you think!

FirstHive Recognized by Forrester as one of the top Loyalty Management Technology solutions with extended Risk Analytics and Customer Experience abilities.

When you are looking for the optimal ROI on your marketing investments, loyalty marketing must be included. Loyalty management has proved to give more bang for the buck. Why? Take a closer look. As you have already spent money on acquiring first-time customers, you wouldn’t want to lose on its returns. Loyalty helps your customers stay with you for a longer lifetime and makes it difficult for competitors to poach them away from you. According to Forrester’s Marketing Survey, 2022, 59% of global B2C marketing decision-makers plan to increase their spending on loyalty technology this year. FirstHive’s Loyalty management and marketing tool has been recognized as one of the leading solutions for B2C marketers. How Loyalty marketing increases the lifetime value of your acquired customers? Bringing the same customer back to purchase something from your brand again and again increases the lifetime value of your customer. This increases likeability and repeat sales as well as reduces customer churn. [Use cases] Loyalty marketing used as a critical lever for Retention Many marketers cannot let go of loyalty marketing to retain their existing and old customers. Loyalty marketing is to generate stickiness using digital wallets, easy redemption, and curiosity for future sales. Some of the data models for retention that are used by FirstHive indicate how loyalty marketing can be used. The popular marketing use cases that loyalty as an emotion is leveraged for the following: Program development and management Personalization Offer management Business intelligence Loyalty customer intelligence Loyalty program administration FirstHive’s loyalty marketing solution is consumed by marketers in the consumer goods segment, retail, apparel, banking, mutual funds, insurance, and many other niche sectors. Request a Demo Learn more: Loyalty Marketing

CATEGORIES